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17th September 2008 Charles J. Brown
04:45 pm

Paralympics: Helping NBC Do the Right Thing


The Paralympics ended yesterday and will return in 2012 in London.

International Paralympic Committee chief Philip Craven hailed Beijing 2008 as “the greatest Games ever” during a moving, colourful closing ceremony. . . .Craven paid tribute to “the best ever Paralympic villages, a never-ending and self-generating supply of passion and emotion, superb organisation and wonderful volunteers” in his speech.  He hailed “millions of new Paralympic sports aficionados both here in China and around the world.”

Of course, thanks to NBC, none of those “new aficionados” live in the United States.

I have a suggestion.  Let’s spend the next four years urging NBC to get their act together and broadcast this event live on one of what, by that time will be the 117 channels they own.

Mr. David Zucker
President and Chief Executive Officer
NBC-Universal
100 Universal City Plaza
Universal City, CA 91608

Dear Mr. Zucker,

We the undersigned were dismayed to discover that the NBC-Universal family chose not to televise the Paralympics in real time (live and tape-delayed rather than as a special taking place long after the event was over) in the same way that it chose to feature the Olympics.

We write you today, however, not to object to your current actions, but rather to urge you to make a different decision in 2012, when the Paralympics come to London.  he athletes competing in the Paralympics are as extraordinary as any in the world, and deserve our attention and respect.

We also think you would find them to be a tremendous ratings success.  Covering them therefore would be not only the right thing to do, it also would be the best business decision for your company.

We hope you will reconsider your decision and give Paralympics fans in this country the opportunity to support our athletes and share in their achievements.

Sincerely,

If you’re willing to sign such a petition, please add your name and city/state to the coments section below.  And feel free to share it with others.  If we have enough interest, I’ll pass it on to NBC.  I will not share any contact information — only your name and city.

Photo:  Jonas in China via Flickr, using a Creative Commons license

This entry was posted on Wednesday, September 17th, 2008 at 4:45 pm and is filed under globalization, politics, pop culture, world at home. It is tagged under , , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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